Branding for Startups at WeWork Labs

Many startups ask about if and how they should work with Brand during the early stages of expansion. Often wondering how to prioritize this vs. everything else needed to help drive growth and success. Should it be prioritized? Could laying a strong Brand foundation help you raise capital, access free promotion via the press, attract customers (cheaper), and get the best talents onboard? I say yes, it can! And you should!

Today I held a half talk, a half workshop on ”Branding for Startups” — essential knowledge about branding, tailored for where many startups are. We covered Branding theory, a useful Brand messaging template, and how to build a 45 sec Brand Investor pitch.

Thanks, all for an excellent discussion and Dan Mc Cormick, for the invitation. Are you also interested in Branding for Startups, please let me know!